Founder and President
In 1982, after more than a decade of directing and counseling successful electoral campaigns in New England, Colorado and California, Mr. Lichtenstein formed Marathon Communications. His aim was to create a political consulting and management firm capable of providing a full range of services to both candidate and issue campaigns.
Over the subsequent decade, Mr. Lichtenstein and Marathon became widely regarded as incisive strategic thinkers, innovative communicators and tough grass-roots tacticians who scored principled campaign wins within budget. Under Mr. Lichtenstein’s direction, Marathon engineered dozens of electoral wins throughout Southern California, including landmark campaigns involving ethics, election policy and police reform in the City of Los Angeles.
As the public policy climate became more charged during the 1980’s, Mr. Lichtenstein recognized how corporate and government clients could benefit from the very communications strategies that had won campaigns. Broadening the company’s scope to include more generalized public affairs and strategic communications services, Mr. Lichtenstein and Marathon brought targeted messaging, effective press relations, and the ability to foresee and manage public relations impacts to a wide variety of clients. In recent years, Marathon has provided communications and public affairs consulting services to Bechtel Corp,; Twentieth Century Fox; Apollo Real Estate Advisors; Capitol Records; The William Morris Agency; Aeroterm, LLC; Regent Properties; and the Cities of Pasadena, Burbank, Glendale, Santa Monica, Santa Clarita and Los Angeles.
Mr. Lichtenstein received a Bachelor of Arts degree from Connecticut College, a Juris Doctor degree from Loyola University, Los Angeles and a Master’s Degree in Urban Studies from Occidental College. He serves on the Board of Directors of the Beverly Hills Cultural Center, is former chairman of Coro Foundation; a member of the Executive Circle of the Greater Los Angeles Zoo Association (GLAZA); and serves on the Advisory Committee of the Fraternity of Friends.